Our Services

CUSTOMER LOYALTY & SALES TRAINING

 

“Selling customer experience, building customer loyalty”

On top of offering desirable products, brands must provide the best customer experience. At Barbara Benchimol, we strongly believe that an effectively trained sales associate can multiply sales and drive brand recognition. We can train your sales team with our proprietary sales techniques.

  1. Learning the best manners for the first approach

  2. Perfecting product knowledge to make the difference vs. competitors

  3. Knowing your customers in order to finalize a sale

  4. Building client loyalty to ensure future sales

  5. Mastering after sales service, handling of unhappy customers

RETAIL MANAGEMENT & STRATEGY

 

“Being a regional, district or area manager, leading from a distance strategically”

Whether you are a regional, district or area manager, retail management is about leading from a distance, strategically. The success factors of retail management are based on supporting and animating your stores/department store corners thanks to regular field visits, impactful communication, and resources available to the team (training, tools…). As the link between the head office and the field, we can help you:

  1. Building a tailored retail organization and sales coaching

  2. Understanding the leadership role

  3. Supervising effective merchandising and inventory processes

  4. Organizing successful recruiting strategies

  5. Analyzing network performance (KPIs)

  6. Communicating effectively with the network and head office

STORE MANAGEMENT TRAINING

 

“Running a well organized store, encouraging sales team to reach full potential”

Being a store manager is a complex role with very different facets. Not only does the manager need to set up a well-structured organization, but (s)he also has to become a team leader. Understanding in depth each of these facets will ensure success for the organization. The key areas to focus include:

  1. Being a team leader to drive sales and performance over the long run

  2. Being an effective day-to-day manager, with successful time organization

  3. Hiring the right sales associates

  4. Understanding strengths and motivations of the current sales team

  5. Managing store performance (KPIs) and communicating effectively with top management

  6. Perfecting knowledge of merchandising processes

  7. Putting in place processes to prevent loss, thefts and fraud

RECRUITING YOUR TEAM

 

“Acquiring the right talent, creating your future”

With 10 years of retail experience, including recruiting top talents for retail positions in the USA and France, we understand the key skills to look for in ideal prospective candidates. While we are strong believers that training is the key element in succeeding in the retail industry, recruiting the right talents is the first stage of success. At Barbara Benchimol, we offer the following services:

  1. Defining the job description with management

  2. Drafting an impactful job description

  3. Posting via top recruiting media

  4. Conducting phone and physical interviews

  5. Presenting top candidates to management

  6. Negotiating job offers

  7. Following up with recent hires

MYSTERY SHOPPING

 

“Measuring quality of sales and services, evaluating from the customer perspective”

An effective way to measure the quality of sales and services offered to customers is via performing mystery shopping.At the end of the day, the customer’s perspective is reality. With such strategy, we can help you:

  1. Evaluating the retail experience from the customer’s standpoint

  2. Identifying current strengths and areas of improvements in great details

  3. Providing ways to address such opportunities

RETAIL DIAGNOSTIC

 

“Understanding your retail business, identifying opportunities and performance”

While it is rare but possible in select cases, an effective retail strategy may not bring the expected success. The causes are typically multiple. For such challenging businesses, we can offer our outside looking in retail diagnostic in order to understand and identify the sources of the issues, and suggest appropriate corrective actions.